There’s nothing worse than dealing with the kind of viewer content that’s toxic for your brand or business. Having good moderators on your internal content moderation teams is crucial for keeping your brand healthy and your company name in good standing. Even the best platforms can’t filter all the bad stuff that’s out there, but with a good team keeping an eye on things and a smart moderation strategy, you can keep the worst of it away from your company’s image.
While artificial intelligence can highlight inappropriate content, it can be very hard to recognize the more subtle spam that a human’s trained eye is able to spot. Automated moderation does not allow for the human element, which makes it hard to create a good relationship with the user and greatly impacts the user experience.
You can rely on automated moderation solutions, but you’ll end up missing out on important checks and balances.