What is content moderation?
Content moderation refers to the process of reviewing, filtering, removing, and/or monitoring user-generated content. It is a catchall term for the actions an organization takes in order to monitor its content. This includes everything from screening data for malware to fact-checking an article to checking images for nudity.
The goal is to ensure that the organization complies with its own policies, legal obligations, and brand standards. This process is also known as content reviewing and is typically used by companies that need to prevent their sites from being misused by individuals or entities to spread objectionable or illegal information.
Why is it important?
With the growth of the digital world in the past decades, the realm of business has also transformed into the digital environment. The internet has connected us all in ways that only a few years ago would have seemed unimaginable. With the rise of e-commerce, businesses have gained the advantage of reaching millions of consumers at the same time. But this also opened a door for scammers and spammers to enter the digital world. Any small business owner would have experienced a huge loss due to the rise of online fraud. So what can we do to prevent such an unfortunate event? Content moderation.
At first glance, it doesn’t seem like a big deal. The problem is that the content uploaded by users on your website can sometimes be damaging to other people. What may seem like a harmless picture can actually be a portal that leads to much more dangerous content, like nudity, or even malicious software that can do everything from stealing information to infect your system with a virus. Additionally, companies that neglect on moderating their content could face both legal and moral issues.
This is where content moderation or monitoring becomes an incredibly important part of online business. No one wants to be associated with inappropriate content, so it’s vital that companies have a way of detecting, reviewing, and removing it quickly. It helps them ensure that their customers, partners, and vendors have a positive experience every time they visit their site, to make sure that their brand remains positive in the public eye.
Outsourcing Content Moderation
Content moderation is a complex process. It can be difficult and time-consuming for a single person to moderate large amounts of content, and it is likely that they might miss something. This is where outsourcing comes in. By outsourcing, companies can get moderation done more quickly, and at a lower cost, without sacrificing quality. The advantages are numerous and include cost-effectiveness, logistics, and the ability to manage the project from a distance. Not only does it allow you to focus on your core business but you don’t have to train your employees on the rules and regulations for what to do with your content. Outsourcing allows your company to focus on what it does best.
If you are looking for more information on content moderation services you can contact Digital Minds BPO and get a free consultation. We will provide you with a team of moderators dedicated to identifying and deleting spam, offensive material, and copyright infringement. Start outsourcing with as little as $4 per hour and save up to 70% on staffing cost.